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Discussions focused on the Autonomous Enterprise and how organizations can use SAP’s latest innovations, including SAP Business AI, to accelerate digital transformation, improve efficiency, and create lasting business value.

A dedicated session by TechChef explored SAP Business Data Cloud and how organizations can use data to gain deeper insights, support better decision-making, and turn information into actionable intelligence.

Interactive sessions also showcased customer success stories and practical strategies for embedding AI into core business processes. Speakers stressed that transformation goes beyond technology: organizations must build connected, data-driven enterprises that can respond to fast-changing markets.

The event reinforced the long-standing partnership between Intrasoft Middle East and SAP, reflecting a shared commitment to helping organizations across Jordan innovate with confidence.

Speaking on the occasion, Heba Al Majali, Chief Executive Officer of Intrasoft Middle East, said: “The new competitive advantage goes beyond strategy—it is having a business platform intelligent enough to execute that strategy without friction, delay, or error. Strategy still matters, but the ability to execute it at speed and scale is becoming the real differentiator.”

About Intrasoft Middle East

With over 26 years of experience and more than 3,000 man-years of expertise in business transformation and complex project delivery, Intrasoft Middle East has positioned itself as a leading digital solutions provider across the Middle East and Africa. We have successfully delivered multi-million-dollar, multi-faceted projects in banking, telecommunications, enterprise, and government sectors.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for
additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.


For more information, press only:
Telephone: +962 6 460 3333
Fax: +962 65 35 87 94
Website: www.intrasoft.me
Address: 191 King Abdullah II St. Amman, Jordan