Introduction
Intrasoft’s expertise and Oracle ERP have transformed Ali Bin Ali (ABA)’s operations, achieving unparalleled efficiency, compliance, and scalability. This transformation solidified ABA’s position as a leader in the Gulf’s commercial landscape
Founded in 1945
Ali Bin Ali Holding (ABA) has established itself as one of the Gulf region’s largest privately-owned conglomerates. With operations spanning FMCG, Luxury Retail, Manufacturing, Real Estate, Hospitality, and more, ABA has been instrumental in driving Qatar’s economic growth.
The Group’s commitment to quality, innovation, and market leadership has positioned it as a trusted partner for global brands and a key player in regional markets.

Business Challenges
ABA expanded its operations across 88 entities in Qatar, Saudi Arabia, and Kuwait, it encountered several operational and strategic challenges
- Fragmented Systems: Managing 88 entities across three countries with inconsistent processes created inefficiencies and hindered collaboration.
- Lack of Real-Time Insights: Decision-making was constrained by limited access to integrated data and advanced analytics.
- Regulatory Compliance: Increasing tax and regulatory requirements, including VAT and excise taxes, demanded robust and flexible systems.
- Operational Scalability: The Group’s rapid growth required a scalable ERP solution to unify processes and support future expansion.
- Manual Processes: Legacy systems relied heavily on manual workflows, increasing the risk of errors and inefficiencies.
The challenges faced by ABA necessitated a comprehensive ERP transformation to modernize operations and sustain ABA’s competitive edge
The Solution
01
Financial Management Enhancements
Streamlined financial operations with integrated tools for transparency and compliance Automated tax compliance features for regulatory adherence
02
Human Resources Optimization
End-to-end solutions for payroll processing, performance management, and workforce tracking Simplified employee data updates and status management
03
Supply Chain Improvements
Enhanced procurement processes and inventory accuracy Improved order fulfillment efficiency
04
Manufacturing Solutions
Tailored modules for industry-specific manufacturing needs Streamlined production processes to support diverse business requirements
05
Budgeting and Forecasting
Detailed financial planning with integrated SKU-level data and cost analysis Precise management of operational and capital expenditures Tools for rolling forecasts and financial statement consolidation
06
Integrations
interfacing with external systems, including financial and operational applications. Custom tools for managing excise tax calculations, trade promotions, and employee prepayments Automated processes for updating customer records and handling credit memos.
Results
Through the implementation of the solution, ABA achieved streamlined operations, empowered decision-making, and established a future-ready platform for sustained growth and innovation
- Operational Efficiency: Automated processes reduced manual tasks, minimized errors, and improved productivity.
- Integrated Ecosystem: Seamless integration across 88 entities enabled consistent workflows and enhanced collaboration.
- Enhanced Decision-Making: Real-time insights and advanced budgeting tools supported strategic planning and adaptability.
- Regulatory Compliance: The solution ensured adherence to VAT and excise tax regulations in Qatar and KSA.
- Scalability for Growth: The ERP system provided a robust foundation to support ABA's expansion into new markets.