Introduction
A Legacy of Innovation in Financial Services: In the early 2000s, before the advent of Tier 1 ERP applications in the financial sector, Intrasoft Middle East embarked on a groundbreaking journey that would redefine banking technology in the region. The Housing Bank for Trade and Finance (HBTF) became the proving ground for Oracle Financial Services Applications (OFSA), marking the first-ever implementation by Intrasoft.
Business Challenges
At the time, banks faced formidable challenges:
- Lack of Unified Systems: Banks relied on disparate systems with no centralized financial data.
- Limited Analytical Tools: Existing solutions could not provide the deep insights required for profitability and risk management.
- Manual Operations: Processes were labor-intensive, time-consuming, and prone to error.
- Market Evolution: Rapid growth in banking operations required scalable, future-ready solutions.
Why OFSA & Intrasoft?
Intrasoft introduced OFSA as the ideal solution, pioneering a financial transformation with cutting-edge capabilities:
01
Oracle Financial Data Model (OFDM)
Provided a robust foundation for financial data warehousing and integration.
02
Oracle Risk Manager and Performance Analyzer
The projects covered diverse functions, including accounting, procurement, budget formulation, and reporting.
03
Oracle Transfer Pricing
INTRASOFT incorporated complementary technologies from IBM, Cisco, and EMC2 to enhance system performance.
The HBTF Milestone: The Foundation of Excellence
In 2001, Intrasoft implemented OFSA for HBTF, delivering a comprehensive data warehouse and business intelligence solution. This project not only transformed HBTF’s financial operations but also established a benchmark for banking innovation in the region.
Key Takeaways
- Unmatched Longevity: More than two decades later, HBTF continues to rely on this robust OFSA-based solution.
- Operational Efficiency: Streamlined processes reduced manual effort and enhanced accuracy.
- Strategic Insights: Advanced reporting enabled better decision-making and risk management.
- Market Leadership: HBTF’s success positioned it as a trailblazer in financial innovation.

Expanding the Vision: Success with Arab Bank and Bank of Jordan
Building on the success at HBTF, Intrasoft deployed OFSA for Arab Bank and Bank of Jordan, further solidifying its position as a leader in financial transformation.
Arab Bank
- Implemented OFSA across UAE, Qatar, and Bahrain branches, enabling real-time data insights and operational unification.
- Enhanced risk management and regulatory compliance.

Bank of Jordan
- Introduced a comprehensive MIS Data Warehouse and Performance Management Solution across Jordan and Palestine.
- Empowered the bank with customer behavior insights and advanced profitability analysis.

Impact and Legacy
01
Pioneering Innovation
Intrasoft’s early adoption of OFSA set a new standard for financial systems in the MENA region.
02
Longevity of Solutions
These systems, implemented in the early 2000s, continue to support critical banking operations today.
03
Industry Leadership
The success of these projects established Intrasoft as a trusted partner for large-scale banking transformations.
Key Takeaways
Intrasoft’s early implementations of OFSA represent a pivotal moment in the history of banking technology in the region. These projects not only transformed individual institutions but also laid the groundwork for modern financial systems, demonstrating the power of innovation and the importance of strategic partnerships in driving long-term success.